As a website owner, you must be aware of the ranking factors that the Google use to rank your website for Search Engine Optimization. Google has been considering several ranking factors since years. But it keeps changing and updating ranking factors in order to optimize the website for the SEO.
Google Algorithm Update means a lot for the SEO. It challenges an SEO to introduce changes in the already exiting websites in order to sustain website ranking despite the Google Algorithm updates.
Some years back when the Internet was just invented, a searcher used to sit for long hours in order to get the website he or she was looking for.
Seeing this, Google started introducing services like a search engine that could help a searcher to get the answers to the questions he or she is looking for.
This saved time and gives the exact solution to the query raised by a searcher. The main aim of a Google search engine is to provide the correct solution to your problem.
Google ranks any website to check how reliable and trustworthy it is? Google acts as a professional illustration who would give you the authentic source to get any kind of information without any hassle.
Just imagine, you are looking for some data, and there are hundreds of people who have posted their views and data in context to your search. What will you do? Whom will you trust?
Again, you find yourself in a loop hole that will leave you perplexed. Google Algorithm updates help you to get the right source of the information you are looking for. Links to your site help you to gain the confidence of the searchers.
Linkages are an important aspect of retaining customers to your site. Now you must understand few things if you want to optimize your website for SEO:
Domain Authority:
You register a domain and start posting your articles, blogs, and press releases on it. Google sees the domain address of your website. For example, if you have a website domain www.mywebsite.com, Google will check how trustworthy your web pages are.
You must understand that posting content in every topic isn’t important for your site, but the most important thing is how much relevant your content is to drive the web traffic.
You may manipulate your web content to drive the website traffic, but Google will check your domain authority and penalize you for posting irrelevant content on your domain.
Page Speed:
No one has extra time to wait for the web page to load and show the content. In the fast-moving world, everyone wants to have a page speed that does not leave them waiting.
Gone are those days when people posted lengthy content on the website, and the visitors waited for the page to appear in front of them. Nowadays, content has become smarter, and the page speed has reduced so that a reader doesn’t have to wait for the loading time.
Wrapping Up:
Google Algorithm update plays a crucial role in the SEO profession. Every professional always keep his or her ears open to the updates.
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