The business owners are giving more importance to search engine rankings nowadays, especially Google search ranking. As it is one of the main driver of traffic. Many of them overestimate the power of SEO by simply looking at websites in the search result. There are other parameters of evaluating performance of SEO program. SEO companies in Chennai give various parameters on which you can do that. The city has booming IT industry and the scale of this industry is just next to Bangalore, India’s Silicon Valley.
Search engine results are not static. They keep on changing as they detect fresh content. So even if your website is ranking well today at the moment, some other website will take over as soon as it uploads fresh content. Therefore each SEO company in Chennai takes care of its client’s competitors and keep an eye on what is ranking. These ranking play important role in e-commerce websites marketing strategy.
Customization Of Rankings
Rankings are highly optimized for each player. Each website deals with different keywords and businesses and also has different SEO needs according to the target audiences. Look at this concept from the audience perspective too.
Search engines keep in mind your online history before showing you any results. Customer’s past online behaviour also influences the search results here. As far as Google is concerned, the whole data gets synched once the customer logs in to the browser using Google account. Therefore search results for each individual vary and that means whatever you are getting to test SEO ranking on your office computer might not be what your customer is getting. Therefore please opt for SEO Company in Chennai which takes holistic approach to the SEO.
Location Based Personalisation
A person sitting in India will get different search results than person staying in the United States. Even within country search results vary as Google tries to track IP address and makes search more local. Names of many local businesses and services may appear in search results than you. Hence SEO should now focus on local search result’s optimization strategy.
Device To Device Difference
Search results also differ from the device you are using. The search results on tablet and smartphone will even include app related to the keyword. Majority of the websites are already reporting that they are getting more traffic from the handheld devices. Good SEO person should aware of all these device dynamics to evaluate SEO program.
Social Media Factor
Many websites get large chunk of their traffic from social media. Websites like Facebook, Twitter and Reddit are allowing its users to post links with description and thumbnails of the webpage. The comment section of these website is also drawing some serious attention the user. Therefore social media content and presence is important while deciding SEO strength. User can be connect with the business in more personal way if search results are displaying official profiles of the company on social media. Google has even started to list YouTube, Facebook, Twitter, Google Plus profiles of the company on right hand side of the page.