From hospitals to restaurants, everyone has an android app today. This reflects that businesses are targeting smartphone users. In this race to occupy space in the people’s smartphones, SEO is the best tool you can employ. Businesses like Uber, which are totally app based may suffer due to app which is incompatible to search engine. Major search provider Google has already started using deep app content to show particular apps in the search results.
It also means that how much traffic through mobiles matter, especially in a country like India where people are using phones as primary interaction screen with internet. Many of them don’t even own personal computer and mobile screen is their first internet experience. It is important that your app appears in their search results. Many SEO companies in Chennai are providing quality app indexing to emerging start-ups in India.
Technology evolution is taking over India and majority of new businesses are in the app sector. Even video and image search results can take advantage of text based SEO because ultimately algorithms process keywords associated with multimedia content. Being market leader in search engine market, Google employs different strategies to index iOS and android apps. Best SEO services in Chennai will provide you best of both worlds.
Google index is exploiting text associated with internal app screens and landing pages as of now. Till last year, only way to search app was to go to iTunes or Google Play. The apps have now started appearing in search results. Internal app content still inaccessible to search engine bots as of now. For Indian app makers, SEO Companies in Chennai are providing suitable metadata and app descriptions. App makers should also realize that, though there is no direct incentives to make internal data public for search, it can drive significant traffic through Google. Your potential customers are already out there to hunt down the service but it you are not present in the search result, these people will opt for the competitor.
App rankings are decided by two factors in SEO. First is app deep links and app packs. App packs are direct links to the Google Play or App Store so user can download it. App ratings, reviews, description and title is also crucial in listing your app in search results. One definitely need powerful SEO team to manage all that. Though your app is trending in top 10, there is no guarantee that it will flash in comprehensive search results on mobile screen.
Second factor is deep link, which joins various screen in the app. Without powerful SEO team it is very difficult to figure out Google’s complex algorithms. Developers are more interested in putting up small app icon follow by hyperlink to website of particular product, because this gives multiple options to users. Another challenge is comparatively smaller size of the mobile screen, this means fight for the space is even tougher here. As far as India is concern, user is less likely to go on second search page due to slow internet connection.