Everyone wants to improve his or her website ranking. The main difference between White Hat and Black Hat SEO strategies is in the implementation of techniques that are used to improve the web ranking.
- White Hat SEO strategies are mostly the ones that focus on humans’ first whereas the entire focus of Black Hat SEO strategies is on the search engine.
- White Hat SEO tricks revolve around human and work to build a long-term relationship with the audiences. Black Hat strategies revolve around short-term profits where website owner is planning to earn profits within a short span.
- White Hat SEO tricks always go for ethical means whereas Black hat overrules search engine design and use unethical means to gain business.
- Search engine disapproves black hat and approves White Hat strategies.
- Under White Hat, you can expect to stay in the market for longer run whereas, in the Black hat, an SEO expert ends up getting a penalty on your website.
Let us now look at some of the features used under White Hat and Black Hat SEO strategies:
Features Used Under White Hat And Black Hat SEO Strategies:
White Hat SEO Strategies:
- Content is created following rules and regulates set by the search engine.
- The main aim of using White Hat SEO tricks is to gain human attention.
- This trick makes sure that the content is indexed by the search engine.
- It lays emphasis on readability of the content.
- Makes content well-organized and structured.
Black Hat SEO Strategies:
- As already discussed, Black hat SEO strategies overrule search engine and always look for easy ways to break the terms and conditions laid by the Search engine.
- This trick gives the user one of the poorest experiences of their lives.
- Multiple visual and unethical ways are used to befool search engine.
- No doubt, most of the SEO experts use Black Hat tricks but this is a short-term gain strategy and it is quite hard or we can say impossible to sustain in the online marketplace for a longer time.
- This is a short solution to earning big money but a very wrong step for the people looking for long-term business.
Some Of The Popular Techniques Used By Black Hat SEO Experts Include:
- Doorway Pages: You may find it a new page but Black Hat SEO experts use this page that is basically a fake page that a user never sees. This technique is used only for getting the higher ranking by the search engine spiders.
- Invisible iFrames: Although this page is visible to the person seeing it but the actual owner of the website may not be the owner of that page. This page is basically used to install software on the computer of the user and the user is not informed about it.
- Invisible Text: This text is again used to grab the attention of so-called search engine spiders.
- Keyword Stuffing: unnecessary used of keywords in the content to gain higher ranking.
Wrapping Up:
Most of the professionals are running into controversies over the White hat and Black Hat. It is advised to go for White Hat SEO techniques to stay in the market for a longer run.
alinaamel says
Interesting post! This is really helpful for me. I like it! Thanks for sharing!