All new website owners will have the query “How To Increase Website Ranking?” in their mind. If you are one of them and want to learn the trade, then you will need to know a little bit about Search engines and how they consider many factors to rank websites. Usually search engines rank websites based on the relevance of the sites to the search query.
PageRank – History
The original Google founders namely Larey Page & Sergey Brin, brought out the page ranking called PageRank at Stanford. The PageRank is patented by Stanford. Earlier to this, search engines linked to pages with the highest keyword density.
There was a chance for people to repeat the same keyword phrase again and to get listed in search page results. At the same time PageRank has many flaws as data can be manipulated to get a higher PageRank, Google Bombs being the best example of such manipulation.
How To Increase Website Ranking: Few Ways
1) Well Organized Right Content
Right content in well organized pages is always the top priority. Authentic information neatly arranged and embellished with correct wording with relevant pictures and videos are the most important requisites to be listed on top.
An appropriate introduction is also considered by the search engines. Make the first paragraph attractive with clear wording and writing. Take up only one subject and one keyword or keyword phrase per page. This is the ethical and the best way to optimize your website.
2) Density of Keywords
Search engines look for the density of the keywords in the pages of the website. This density has to be natural, meaningful and not deliberate. There are tools available on the internet to check the density of keywords.
3) Name the Pages
Search engines list out the search results as a link and use the title of the web page for listing. So name the pages appropriately. Also try to use the keyword of the page in the title.
4) Hyperlinks Matter
According to Page and Brin, the pages with most links leading to them are the most important ones. PageRank considers links as votes. A page linking to another is considered a vote. Links, both to and from the website are important.
Be specific while giving links for the readers to learn more about the topics given in the pages. Also use links within the pages. Try to use links to move readers between the web pages. However, over linking should be avoided.
5) Submit Website to the Directories
There’s an open directory project. Submit your website to it. This is an important, according to Google. Have patience after submission while a person personally checks your site before it is listed in the directory. There are various directories for various topics. Submit the website to the specialized directories. Work at home mother (WAHM), entomology (study of butterflies) directories are examples of specialized directories.
6) Use Search Friendly Graphics
The search engines cannot read Flash properly. Avoid Flash and make plain text links. Consider the visually impaired and get the images in the pages tags. Besides it is another opportunity to place the keywords.
7) Social Networking Sites
Make use of the popular social networking sites to promote your website.
Following these tips will certainly help you to increase your website rankings. But if you don’t have time to do all these things, then you can always hire Chennai SEO Company to get their top-notch SEO services to improve website ranking.