SEO requires great knowledge about website structure and usually, when some gives you his/her website to make it Search engine optimized, they’re of multiple pages and requires SEO to apply to every page. But when it comes to single page websites, most of you must be confused because single page websites work differently, and SEO practices are different on it than the normal website. As Google has developed new codes for single page websites, we can’t ignore them. In case, if you have any trouble, let me tell you how you deal with such scenarios.
Google web spiders are designed to go through websites with multiple pages. But you site is of single page, so make the different section more classified and help the spiders. Different sections can be made by giving a unique keyword to every link and optimizing it for that section. You can use DIVs for differentiating sections, but they’re SEO friendly, so you better use HTML tags. Since there is only single page, you have no URLs or pages to optimize; all you can do is Anchoring links. These links are used to go to the desirable section on the same page. Hence, the only way to optimize those sections is by optimizing their anchor links. You know how to use H1 tags in traditional SEO, but in single page website, use it in every heading and where the section differs, it will optimize every section.
Backlinks and link building is a good thing to do in SEO, if they’re not spammy or bad. People usually think that links are considered to be the factors that degrade ratings, but in fact, if used correctly, they can help in SEO. So you should continue or start earning backlinks, irrespective of what others say, but do it correctly.
In single page websites, common problem may occur, like the content of the website is not readable, because everything so closely packed. Make it a good read and help to optimize it. Google has now changed the algorithm for single page websites and use humming bird one. In which, you don’t have to take tension whether the search will show the results, because it goes for the related sentence, not just one keyword. Freshness factor also plays an important role; your content should be fresh.
You should update it in regular interval of time. Freshness factor is a major tool for Google, in case of governing the content. I need not to mention that besides this, your content should be relevant and original. These things can make you a good search engine optimizer for a single page websites; however, every websites demands unique way to optimize it. You can research more and find out new ways to optimize single page websites. But these are common areas that everyone needs to work on. By this, you can easily cop up with a single paged website and perform an SEO.