Content is the real king of this online marketplace. Where higher search engine ranking is a concern, quality content is the top-most priority. Content Auditing is a part of content improvement strategy that can really improve the content quality and its freshness to a considerable extent.
Content Auditing is an important part of an SEO expert that uses several matrixes to improve content quality and remove redundant information to optimize the web content for a search engine.
Purpose Of A Content Auditor:
The sole purpose of a content auditor is to:
- Editing content.
- Optimize content for the trending Keyword.
- Give surplus marketing opportunities to the digital marketer.
- Remove redundant data from the content.
- Tricks to clear content ranking obstacles like penalties.
The biggest objective of a content auditor is to remove the unwanted or we can say low-quality content that can impact the search engine ranking. Now let us understand How do they do that?
Just like an SEO expert, the content auditor has to take care of few things:
Saving External Links While Removing URL:
Many times, content auditor removes URL and with this, they forget to think about the external links that were present in the URL.
Understand The Difference:
The other mistake that content auditor often repeats is they fail to understand the difference between removal of a web page from the search engine indexes and from the website itself.
The overall content auditing of a website is divided into 3 different phases:
Create A Detailed Inventory Of The Entire Web Content That Is Available On The Website:
This includes gathering information about the title, sub-titles, URL of the page, etc in a spreadsheet or a file.
You can then assign numbers to each section. Make sure each number is unique. Mention type of content as well like image, text, video, etc. The document file formed collecting this information is called inventory.
Start Conducting The Content Auditing:
Now next step is to start conducting the content auditing for the quality of content posted on the web page.
- Under content auditing, you need to analyses the title, sub-title, and other headers of the content and think, if the information written below them is justifying the title or not.
- Then you should check if information is updated or posted a year before and not updated after that.
- If it meets the expectations of the consumer or the corporate industry?
- Is it good enough and people are finding it worth reading or not? Is it easily accessible to the people?
- If the content is simple and easy to understand or not?
- If the content quality is maintained throughout or not?
- If it is optimized as per SEO techniques or not?
The Last But Not The Least Phase Is An Analysis Of Your Audit:
On the basis of your findings in phase 1 and 2, you will look for the changes that can make your content better.
The main aim of content auditing is to find the gaps where your content quality is lagging and fill them with the possible solutions.