SEO isn’t just a catchword these days; it does work to get a post rank on search engines like Google. No point avoiding it. But most people are obsessed with off-page SEO and often, by SEO they only understand off-page. But that’s a grave mistake because all your efforts on off-page will amount to nothing if you don’t take care of the on-page.
The on-page SEO lays the foundation for the off-page SEO. In this post, we are listing down the most important tips that’ll help you optimize your post and help them rank online.
While the exact keywords are important, long-tails ate often ignored therefore they have better chances of ranking. Before you even begin with the post, it’s recommended that you do a thorough research on the primary, secondary, LSI keywords. There are several free tools at your disposal but in our experience paid tools are better for keyword research.
Specific Use of Keywords
Be sure to use the primary keywords in specific places like the title, the URL, drop keyword in the first 100 words and scatter it with proximity. Don’t use the keywords so densely that it looks like the whole web post has been stuffed with keywords. Be sparse and judicious. Use it only when it looks convenient and do not use keywords in place just for the sake of using it.
Half of the world is viewing website n their mobile handset, therefore its necessary that your website where you are posting your SEO-optimised articles are mobile-friendly. Use a responsive theme or install AMP.
The meta description is the description you find about a post when you search a topic on Google. Make sure you fill this up because a lot of people don’t, but it helps Google understand what the post is about. You will need to make sure that you drop the keyword in the meta description.
One the biggest factor a website fails the time it needs to load a page. People online don’t have a great attention span therefore when a website requires a lot of time to load, people fall back and make sure never to return. Images often make a site very heavy, therefore optimize it before uploading into the site.
Mind the Tags
Tags are more important than one likes to believe. Quite often the tags of a website rank ahead of the post. See, now you will take tags seriously. As part of on-page SEO, you will need to see that you or your writers don’t use too many simial topic tags because it tends to confuse search engines like Google and Yahoo.
Interlinking effects the health of a website and that is something that is noticed by Google. Make sure that whenever you write a post, you find a way to mention the previous posts so that you can interlink. If you have hired a content creator, tell him about interlinking the post with other previous posts.
Use Google Analytics
You will need to connect Analytics with your website so that you can keep track of the audience flow and audience behavior and preferences. Analyze, observe and make changes. Analytics will help you make the blog better and serve your readers better.
How are you uniquely optimizing your website to attract more traffic?