SEO marketing is one of today’s hottest online tool for any small or large business owners. Today many people like to search the product online before purchasing it. They like to read about the product, what others have written about it. They accordingly like to take an informed decision before buying it.
So many SEO consultancy services are using this as an opportunity to place the product strategically in the online space. So for this they develop good content about the product. Use good set of keywords to make it more SEO friendly.
The number one starting point for any online consumer is search engine. Most probably it is Google followed by Bing and Yahoo. So making a site SEO friendly is very important because if the consumers do not find the product in the first place than there are limited chances that the product will be purchased by the consumer.
Nowadays, lot of small and medium scale enterprises are relying only on SEO consultancy services to improve their business sales. According to Google’s research, 90% of internet users use search for finding local businesses. So it is more beneficial for local hotels, restaurants, B2B companies, professional people like doctors, lawyers etc.
Many B2B businesses which have niche product use SEO because the ROI on generating leads and converting that lead is less as compared to appointing a sales person and then selling the product. So the best practice followed by them is to appoint an SEO expert who mentors the business owners and the team that he/she has.
The content of the website must be made relevant in order to make the site more SEO friendly. Good set of keywords must be used in the site. But just using keywords won’t suffice. Some SEO consultancies fool the client by just concentrating on using relevant keywords and ignore the content.
Content is the king and it should not be compromised at any cost. It should be relevant to the basic intent of web user. For eg. If somebody is searching for plumbers in Chennai then on first page one can see ‘servehome.in’. It is lesser known website as compared to bigger players like quickr, justdial and sulekha. But they have optimized the content very effectively. One the landing page of the website, one can get the option of booking service. The website is user friendly and easy to navigate.
Once the content strategy is well in place, it should be supported with other online tools like PPC campaigns, blogs, newsletter and social media to increase the online presence. More the visibility online, more will be the amount of leads which will be generated. More the leads – more will be the conversion rate.
Another benefit of SEO is it gives long term results unlike PPC. People start believing in the company through its website and if the website is found to be relevant and useful than half the battle is won. People start believing in the brand or product that is sold and this is how the business grows.