Content Marketing gives you one of the biggest opportunities to grow your e-commerce store to a considerable extent. Creating good and knowledgeable content can really help you to bring the website traffic to your site. Do you want to know the reason for this? If yes, we would like to share with you that customers while reading your content should feel connected and engaged.
If you post meaningful content then almost 50% of the customers would come back to your site and give you business. The first step to e-commerce store is writing quality content to engage the customers.
We are here with some useful tips to help you to grow your Shopify e-commerce store using content marketing. Here we go…
1. Content Quality
If the quality of the content is lacking, you are likely to face in your Shopify e-commerce store. You can really grow your business by creating a good content. According to the statistics, almost 70% of the customers get to know about any product or service from content or advertisement only. But we also know that customers actually visit your site almost 5 times before investing their hard-earned money on your site.
They will usually try to find more details about your site, your physical locations, products or services quality, customer’s feedback, and so many other things that can help them to build trust on you. To get business, you need to put yourself in the shoes of your customers and then think, if your site is worth it.
2. Create Extra-Ordinary Content
The Internet world is full of information and the knowledgeable content. To show your content on the top in the SERP, you need to work on the content seriously and make sure it is different from the ordinary content posted by most of the bloggers. Extra-ordinary content can reduce your efforts and energy which would otherwise be consumed in grabbing the attention from the customer.
3. Social Media Marketing
Content marketing undoubtedly is one of the vital parts of a Shopify E-commerce store. But we must not ignore the fact that to get the attention from at least 10% of the customers, you need to put your 100%.
For that use the power of social media marketing and try to promote your content in front of as many people as you can. It is generally said that the social media marketing is going to change the future of the Digital Marketing so make sure you don’t neglect its powers.
4. Post Fresh And Lively Content
Your content should be scalable and always look fresh and new. Once you post your content, keep changing its writing style so that the customers can always feel the change on your site. Usually, it is seen that the same things are likely to create boredom. So, make sure your content looks fresh.
Above are some of the simple yet effective tips to grow your Shopify e-commerce store using content marketing. Hopefully, you would go through this content and take some meaningful steps to grow your business and hence the sales.