For anyone who is new to SEO or search engine optimization, the field may seem very broad and daunting, partly thanks to the big array of words and jargons that you have never heard before, being used in the field.
To make your life easier, we have come up with this post where we are going to list down the top 20 SEO terms for beginners. We recommend that you bookmark this page because it’ll take sometime before you get used to all these terms.
Top 20 SEO Terms That Everyone Should Know:
It stands for search engine optimization which indicates a process via which people can rank their websites in Google and other search engine platforms.
It’s the key to a successful website. There are variations in keyword research, and those include primary keywords, secondary keywords, LSI, and long-tail keywords.
3. Title Tags:
These involve heading and subheadings. Title tags are just about the most important on-page SEO ranking factor. Search engine crawlers often look at the tags to figure out what the post is about.
Headings are title and subtitles that you see on most websites. They are often referred to as h1, h2, so on so forth. You must include headings whenever appropriate.
URL stands for Uniform Resource Locator or simpler term it’s called web address. It’s the line you see in the address bar of your web browser.
6. Meta Description:
When you search for something online, you’d normally see a small description underneath every website telling you what the page is about. That’s meta description for you. It’s a ranking factor in Google.
7. Alt Text:
Alternative text as the name suggests an alternative way of describing a web image. Search engines can’t crawl images. It identifies an image based on the alt text.
8. Anchor Text:
The text on which you apply hyperlink is called anchor text. Its a ranking factor so you better take it seriously if you plan to rank your posts.
There are two kinds of backlinks: internal and external. For Google to consider a post worth ranking, there needs to be a healthy amount of internal and external backlinks.
It’s basically a file that instructs crawler on how to crawl a particular website, especially the pages it needs to avoid.
This is an XML file that lists down the URLs of a website. Creating a sitemap is easy and significant.
12. Link Juice:
Also known as link equity, it’s basically implied to the value backlink provides to a website. As you can imagine, it’s a significant ranking factor.
There two types of authority: page authority and domain authority. Domain authority is preferred but either way, both are great.
14. Nofollow Link:
Links that don’t pass link juice is called no-follow link. They are not useless and should be taken seriously.
15. Disavow Backlinks:
For websites that are getting a lot of spammy links, they can use Google’s disavowing backlinks tool to tell the search engines not to consider external links as backlinks.
Indexing is related to search engines. When search engines recognize a post, its gets indexed. Posts that are not indexed has no chance of ranking.
SERP basically stands for Search Engine Results Page. It implies to the pages that appear when you search for something online.
18. Canonical URL:
Canonical URL basically allows website users to determine what it shows on search engines and what it prefers to avoid showing.
19. 301 Redirect:
As the name suggests, it implies to the process of redirecting an URL to a different web address.
20. Schema Markup:
It’s basically a code that allows search engines like Google to add more information surrounding the content of any website.
Need help with any other SEO term, give us a shoutout!