Publishing your websites and blog online is fast becoming a major trend for those young as well and experienced entrepreneurs, for the blogs and websites present an excellent opportunity to share your views or new ideas with various people across the globe as well as generating revenue for the visits your site gets from the search engines.
Getting more visitors to the websites have been a prime concern for the owners, as there are millions and millions of blogs and websites available online, which only increase the competition for getting the desirable and sufficient readership for your website.
Search engine optimisation or SEO has been proving a major tool for attracting the visitors to your websites and optimise your viewership. Even in the arena of SEO, various kinds of tricks have been discovered and developed for quality link building services and enhance your page ranking, helping you to remain at the top when searched for some content related to your website.
Black Hat SEO and White Hat SEO are the two popular types of SEO tools being used today by a majority. Black hat SEO is basically the way to increase the traffic using the tools and ways which break the rules and regulations of search engines, presenting contents in an unethical way.
Black hat SEO techniques involve a greater risk of suffering penalty like being banned or suspended when discovered. It involves spamdexing, keyword stuffing and doorway pages, which create a fake page that the user never gets to see. The user is redirected to some other sites using the unethical means.
White Hat SEO is a method of creating content for users, not for the search engines. Its main objective is to promote accessibility. It follows the rules and regulations of search engines, creating the contents which the user will actually see, not any fake page redirecting to some other random pages.
SEO is a blend of science and art, utilising the creativity with technology to promote the businesses. Debates about the uses and consequences of SEO, including Black Hat SEO and white hat SEO, have been prevailing in the recent times on the internet.
Many experts are of the opinion that Black Hat SEO does provide quick results, but it carries with it a heavy risk of being banned or heavily penalised on account of using unethical means to promote your site, whereas white hat SEO utilises ethical techniques involving good content creation, appropriate keywords and a blend of smart marketing techniques, which help you to rank your site higher on a long-term basis.
Google also rewards the sites which have a good content and excellent user visits. It uses an algorithm to identify contents and change the rankings of sites on the basis of data analysis. If you use White Hat SEO, the chances of getting more reach on a permanent basis.
Google has also developed Penguin update specifically for identifying Black Hat SEO techniques used by various sites and subsequently penalising heavily those involved in such malicious tricks. The verdict for following black hat or white hat SEO is that you should prefer White Hat SEO to rank your site higher on being searched.
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