Link building is required for gathering Organic traffic. Links are hyperlinks which drive the visitors to another page of the website. The website can be internally linked or externally linked. When you have a huge website, you can link it internally. Links help the website in moving upwards in the page ranking. There are some authentic SEO techniques which are accepted by popular search engines. Some are mentioned below:
- You should ask your friends, relatives, colleagues etc. who are from the same industry for backlinks. One must do reciprocal linking excessively.
- Every company writes blogs or articles on different topics. You should have predefined branded keywords which can be used for linking. You should participate in industry forums and build relationships. By networking, you will be able to generate more traction on your website. There will be more engagement on any kind of content which you will produce. By contributing and giving more contextual value to the content you will automatically get more backlinks.
- Every company is related to some industry and each of it has got an industry association. Getting a direct backlink from the industry association website can help you to generate a good amount of organic web traffic.
- Testimonial link building is another way to generate links. Testimonials give more credibility to a website. So nothing can be more valuable than a customer himself recommending your products through backlinks.
- Post your website in good directories. People often search these directories to find out more about a particular topic.
- Write a good blog post which is content rich and informative to the readers. The readers should be able to take some inference from it. It should portray your company as a thought leader. It is not necessary that you write about your product and company all the time.
- Identify the common backlinks which competitors are using online tools. Analyze these backlinks and identify the most useful which can be used for your own website.
- Suppose you have done some update on the website then, in that case, your earlier backlinks also need to be updated. Otherwise, it becomes dead. It will show 404 error. So changes need to be done in these dead backlinks. Misspelled links should be corrected properly.
- You want to get backlinks from different websites, blogs, and forums. But don’t know where to find them. In this case, you can just use the SERP tool of Google and find relevant websites, blogs, and forums etc. where you can place your backlinks. SERP helps in finding strong relevant results.
- Like Google alerts, there are Link alerts which help you to know any new link. It can also be used to monitor your competitors. You will get a set of fresh backlinks through Link alerts.
There are more other techniques for generating good backlinks. Most importantly you have to earn your links by building good content because search engines want relevant results. Relevant results will help the search engines to give good results to searchers. Good content ultimately helps in generating lot of good backlinks naturally without putting more efforts.