After Mumbai and Delhi, Chennai is the third largest metro which has grown fast in terms of population. There are lots of big and small companies across different sectors. Many of them consider all kinds of marketing tools to reach to their target audience. ‘Digital marketing’ being one of them. Specifically Search Engine Optimization in digital marketing.
There are many digital marketing agencies in Chennai which are providing SEO services. There are few SEO services company in Chennai which are only specialized in SEO but they do provide little bit of other solutions like SMM, SEM etc. as well.
Choosing best SEO services is very important to improve website ranking. SEO is something which cannot be done overnight. It requires a specialized team who has good knowledge of how search engines work, what keywords should be optimized, what kind of content should be used in the website etc. One has constantly feed the web users with content which is good and relevant. Ultimately it’s all about having a good quality score which can improve the page ranking on Google and on other prominent search engines like Bing, Yahoo. The content needs to be supported by backlinks.
Once the page ranking on search engine improves the website ranking also improves. Alexa is the most popular website which calculates the website ranking. It considers the performance of the website in past 3 months and accordingly gives the rank. It also calculates the total time taken by web user on the website, the bounce rate, the next subsequent website which was visited etc.
Following are some of the techniques to improve the website ranking:
Quality Content – As mentioned earlier, content is the king and it should not be compromised at any cost. It should be relevant to the basic intent of web user. For eg. If somebody is searching for plumbers in Chennai then on first page one can see ‘servehome.in’. It is lesser known website as compared to bigger players like quickr, justdial and sulekha. But they have optimized the content very effectively. One the landing page of the website, one can get the option of booking service. The website is user friendly and easy to navigate.
Metatags and description– On the search engine, the website has Meta tag description – ‘Are you looking for plumbers and water tank cleaners in Chennai? Serve Home provides expertise & experience plumbing and…’ So one can easily get to know what one can expect in the website before clicking on it. The Meta tag and Meta description is an important part of SEO.
Supporting content materials – Supporting content materials like blogs, links, and press releases should also be effectively used and interlinked to the website to ensure there is more web traffic. As the traffic increases, the website ranking also improves. The blog titles, tags on the website should also be used in the content strategy. One should aim to get backlinks from reliable sources to improve rankings.
Many digital agencies providing SEO services in Chennai must be following the same techniques which are mentioned above to improve the website ranking.