When it comes to SEO or search engine optimization, people are only interested in building links and ranking a website. But the field of SEO is vast and always evolving. Crawl management in integral to SEO but remains mostly ignored by the internet marketing community.
Most people either haven’t heard of it or they have read the very superficial sometimes wrong definition of the term and the related work. This post is aimed at those who don’t know the basics of crawl management. We’ll be touching on the essentials, and by the end of the post, we hope you have a clear understanding of crawl management and why it’s important.
One should know that the search engines don’t follow any particular order while crawling URL. They pick up any random URL and start crawling. They can also fetch a URL countless times, in fact as many times it wants. And the search engines will fetch URL from more than one IP address. Because of all these, it’s important that you are doing set up your site properly, do your on-page and off-page SEO well so that it reflects on your post as well as website amply to be able to turn your site into an authority site.
There is one thing that you should know the crawl basics is the “robots.txt” and how important it is. One should not ignore the “robots.txt” because the search engines definitely don’t.
2)Search Engines and Crawl Management
Now that we know how search engines work, we should learn how to do crawl management. There are two things that one needs to bear in mind, the crawl rate limit and the crawl demand. Both are important when it comes to indexing the posts of a website and will eventually help rank a site. The crawling rate is set by search engines like Google, and there is nothing you can do about it. This counts the positive experiences for visitors who visit the website. The way they do it is by tracking the response time of Googlebot requests.
The crawl rate could have a chance of adjustment if you modify the average response time, but of course, its easier said than done. You can tweak things a bit to see how things work out and you can request fetches through Google Search Console. If only one can get inside and learn how exactly these things are calculated, there may be chances for you to pull off something spectacular that will benefit your blog. But since we can’t, let’s see what we can do with what we already have,
Related Post: Top Ways To Optimize Your Google Crawl Budget For SEO
3)How to Manage Crawls of a Website
When search engines are crawling your site, you need to make sure that it crawls over a good site or good posts. For this you should be avoiding low-quality content, spammy contents, full of keywords and barely offering anything concrete to the readers or visitors. You will need to do good on-page that will help you build a good foundation for your website. There are several tutorials available on this online by experts. Might as well take a look at those.
If you found these tips helpful, share it with your friends and followers.