Digital Marketing is one of the fastest and result-oriented ways of any B2B website. Let us have a look at some of the popular B2B Marketing Trends in the running year 2017:
10 Popular B2B Marketing Trends:
1. Artificial Intelligence:
A chatbot is a right term that would evolve in the year 2017. Under this, an automated talking agent would attend your call and respond to your questions. That automatic caller would be the first person who would contact you on behalf of the company.
2. Content Marketing:
Traditionally, Content marketing was one of the biggest Digital marketing techniques that were used to fetch audience’s attention. In the year 2017, content marketing has taken the form of blogs, press releases, news articles, and articles that are fresh and plagiarism free.
3. Mobile-Friendliness:
In the year 2016, the demand for mobile-friendly websites increased to a considerable level. Google started thinking about indexing mobile-friendly websites so in the year 2017; a boom for mobile-friendly websites is expected to come.
4. On-Time Delivery Service:
On-time delivery is the most important concern while placing online orders. If any e-commerce site is advertising with on-time delivery service, then no doubt it is expected to get higher ranking as compared to other sites.
5. Paid Advertising:
Paid advertising is better than free advertising. Channels like Pay Per click advertising assure quick results than any other means. No quality service comes for free, so it is better to hire paid advertisers who can guarantee results for the money.
6. Personalization:
Personalized emails, web content, articles, and much more leaves an emotional impact on the people so, in the year 2017, website personalization is expected to grow to grab audience’s attention.
7. Remarketing:
Marketing once and leaving forever is good for nothing. Remarketing refers to marketing same products and services to the people who showed interest in them. You need to promote your business, products, and services in the market at least 10 times so that people can look at them at least once in their lifetime.
8. Search Engine Optimization:
Search Engine Optimization is one of the best Digital Marketing strategies that is in use from past several years. Traditionally, website owners hired SEO experts to get their website ranking on the top, and the same trend continues even till date.
9. Selling Services At Omni-Channels:
Omni means something that is present everywhere. You need to give your website exposure on multiple channels so that it don’t miss even a single marketing scope.
10. Social Media Marketing:
Buying or selling products via Digital Marketing mainly depends on the social marketing platforms that a business runner uses for marketing. Your company, products, and services can go viral only when you use optimized social channels.
Finals Words About B2B Digital Marketing Trends In 2017:
Above are the 10 different B2B Marketing trends that are expected to take a boom in the Digital World. If you really want to succeed, then don’t forget to go through this list and follow these trends for the growth and betterment of your business in the online marketplace.
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